ASCM Insights

Lego Presses on Toward a Greener World Despite Stumbling Blocks

Almost five years ago to the day, I wrote an SCM Now Impact article about the Lego Group’s aim to find a sustainable alternative to its petroleum-based brick material. Since then, the company has tried all sorts of ingredients — wheat; corn; sugar cane husks; and, most recently, recycled plastic bottles. Turns out it's extremely difficult to make the iconic toy bricks sustainably. So difficult, in fact, that the company announced this week that it’s scrapping the latest plan.