ASCM Insights

LEGO Builds a Resilient Supply Chain — Brick by Brick

In a world crowded with gimmicky video games and battery-required toys, there’s still one tried-and-true pastime: the LEGO. The humble little blocks amuse kids and adults alike for hours — and have been doing so since 1932. The enduring brilliance of LEGO stems from its open-ended design. With just a bit of creative thinking, the construction possibilities are infinite. And now, the LEGO Group is doing some construction of its own: The company has announced that it will break ground on its first U.S. factory later this year. Once operational, the facility will support about 2,000 jobs in Chesterfield County, Va., and be carbon neutral.