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Building a Bridge Between Strategy and Execution: Encore Presentation

June 21, 2022

1:00 PM CT

Sales and operations planning (S&OP) focuses on the future horizon and helps companies make key strategic decisions. Unfortunately, tactical, day-to-day outcomes are often misaligned with the vision. The good news is it's possible to bridge the divide between strategic objectives and tactical realities by integrating a sales and execution process within larger S&OP activities.

Related Credentials

Sales and Operations Planning

Topic Areas


Certification Maintenance

Qualifies for Certification Maintenance

This presentation illustrates how to identify the right bridge builders and guide them toward success. Note: This session originally aired as part of the 2021 ASCM CONNECT Annual Conference. If you received maintenance points for attending the original session, you do not qualify for additional points. 


Carol Cunningham

Carol Cunningham


Senior Sales and Operations Planning Manager, Energizer Holdings

Carol Cunningham, CSCP, is senior sales and operations planning (S&OP) manager at Energizer Holdings. She has more than 20 years of supply chain management experience, including distribution; logistics; inventory management; business analytics; demand planning; forecasting; and her great passion, S&OP.

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