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Balancing Act: A New Approach to Supply Chain Management

November 21, 2023

1:00 PM CT

Balanced supply chain management is new approach to the industry that equalizes six key points: the customer and the supplier, short-term and long-term considerations, operational and strategic supply chain management, processes and outputs, qualitative and quantitative analytics, and efficiency and effectiveness.

Topic Areas

Planning, Intelligent Supply

Attend this educational session to explore balanced supply chain management and learn from real-world examples and data insights to better understand the implications for the modern supply chain professional.  


Steven  Melnyk

Steven Melnyk


Professor of Supply Chain Management, Michigan State University

Steven Melnyk, Ph.D., is a professor of supply chain and operations management at Michigan State University. He has coauthored 20 books and more than 90 articles. Melnyk's research focus includes supply chain risk and resilience, strategic supply chain management and behavioral research.

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