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Retail Stores as Fulfillment Centers

September 28, 2021

1:00 PM CT

The next evolution for retailing will embrace consumer satisfaction velocity. Retailers must be able to pivot towards new paradigms of cataloguing, showcasing, and controlling inventory blind spots that can occur when limited inventory is purchased simultaneously by both the self-service consumer and the electronic consumer. More retail space will be allocated to cataloguing and showcasing larger product assortments for self-service consumers, shrinking backroom inventory levels through more frequent supplier deliveries. Treating the retailer as a fulfillment center means that consumers act as inventory pickers, defined only by the type of service they seek – self-service, BOPIS (buy online pick up in store), or store delivery. 

Topic Areas

Inventory Management, Distribution, Logistics, Resilience, Emerging Trends

Certification Maintenance

Qualifies for Certification Maintenance

The future of retailing will be defined by those who envision their stores as mini logistical hubs where the concept of a last-mile supply chain becomes possible. This presentation lays the theoretical groundwork for how such a concept will be implemented at the store level.


Christopher Gonzalez


Adjunct Professor Psychology/Neuroscience

Dr. Christopher Gonzalez is a recent doctorate from Jacksonville University, and has taught at a number of colleges and universities throughout New Jersey and Pennsylvania. His most recent appointment is with the Department of Psychology and Neuroscience at Lafayette College in Easton, Pennsylvania, where he teaches statistics. Dr. Gonzalez authored an article published in the conference proceedings for the Seventh International Engaged Management Scholarship Conference, and currently has an article under review by the Journal of Cleaner Production.

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