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ASCM Insights

Revolutionizing Supply Chain Efficiency with Google Data Analytics


We all know that Google has the answer to just about anything it’s asked. With all that information, it’s no surprise that Google’s massive computing power is also optimizing supply chain operations. We’re seeing more and more examples of how the company’s data analytics, artificial intelligence and machine learning resources can dramatically improve the transportation of goods throughout global networks.

Advanced analytics and automation have been among ASCM’s top 10 trends in supply chain for years now. The ASCM Research, Innovation and Sensing Committee predicts that the organizations that harness the power of these solutions will benefit from greater visibility, data-driven decision-making, execution efficiency, predictability and profitability.  

One such company is XPO Logistics, a provider of less-than-truckload freight transportation and brokerage services. This week, it announced a multiyear collaboration with Google Cloud to enhance speed, productivity and customer service. Sustainability goals are also being prioritized through the application of Google Cloud solutions, which help move freight more efficiently and enable net-zero operational emissions while running critical applications.

Another example is material handling and intralogistics company Dematic, which plans to leverage Google Cloud’s capabilities to develop omnichannel fulfillment and supply chain control tower applications.

One Google Cloud offering that is sure to help both organizations is its digital twin feature. Launched last fall, Google’s Supply Chain Twin solution enables businesses to organize data from disparate sources to gain a more complete view of suppliers and inventories. For instance, by combining Google Maps with technology from enterprise solution providers, digital twins assess operations and send alerts when potential problems are identified.

This visibility can be a gamechanger in an era of so many supply chain disruptions. Research by The Economist Intelligence Unit, sponsored by ASCM, found that about half of benchmarked companies use only internal data when putting together their supply chain picture. And Gartner reports that just 21% of survey respondents have the kind of visibility that’s required to rapidly shift sourcing, manufacturing and distribution. This means that far too many supply chains are still in the dark.

Brighter futures with ASCM

Supply chain professionals and corporations around the world are unlocking invaluable benefits as members of ASCM. They enjoy exclusive access to the largest network of supply chain professionals, as well as key educational resources. For example, later this month, you can learn more about advanced analytics at the members-only webinar Essential Data Analytics Skills for Supply Chain Professionals. This panel discussion will educate attendees about the data analytics revolution and help them gain essential competencies.

Being a member has financial perks, too. Members receive discounts on courseware, learning opportunities and the ASCM CONNECT Annual Conference. Taking place September 18-20 in Chicago, this event will feature educational sessions about the most relevant supply chain topics, fun networking opportunities and important professional development.   

Join today for as little as $99 a year, and never miss another member benefit.

About the Author

Abe Eshkenazi, CSCP, CPA, CAE CEO, ASCM

Abe Eshkenazi is chief executive officer of the Association for Supply Chain Management (ASCM), the largest organization for supply chain and the global pacesetter of organizational transformation, talent development and supply chain innovation. During his tenure, ASCM has significantly expanded its services to corporations, individuals and communities. Its revenue has more than doubled, and the association successfully completed three mergers in response to both heightened industry awareness and the vast and ongoing global impact driven by supply chains. Previously, Eshkenazi was the managing director of the Operations Consulting Group of American Express Tax and Business Services. He may be contacted through

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