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ASCM Insights

Making Ripples in the Sustainability Pond


A recent tweet from Apple CEO Tim Cook states: “By 2030, Apple’s entire business will be carbon neutral — from supply chain to the power you use in every device we make. The planet we share can’t wait, and we want to be a ripple in the pond that creates a much larger change.”

Apple’s corporate offices, data centers and retail stores are already carbon neutral. The challenge the company now faces is figuring out how to reduce its sizable supply chain carbon footprint. One method will be using more recycled materials when building its products, thereby reducing the need to smelt raw materials. In addition, Apple is investing in an exciting new aluminum smelting process that releases oxygen instead of greenhouse gasses.

“The commitment means dozens of iPhone and Mac producers … are pledging to transition to clean energy manufacturing within a decade,” Michael Kan writes for PC magazine. “Over the years, Apple has been pushing its suppliers to adopt clean energy, such as solar and wind power. The company now says 71 manufacturing partners in 17 countries have committed to 100 percent renewable energy for building Apple products.”

Learn how to produce a ripple of your own

In the media release, Cook states that businesses have a “profound opportunity” to help build a more sustainable future that is born of a common concern for the planet we share. Here at ASCM, we couldn’t agree more — and we know the power of supply chains to make an impact and help make that vision a reality. So, I am thrilled to announce that we have launched a brand new conference experience, ASCM CONNECT Virtual. The event includes a learning pillar focused on sustainability, which includes educational sessions that are specifically designed to give you the tools and knowledge you need to establish forward-looking ecological practices in your own global supply chain. Topics include the circular economy; climate strategy; energy, water and waste; material usage; product life-cycle stewardship; and much more.

In addition to the sustainability pillar, ASCM CONNECT will feature thought leaders and innovations in

  • dynamic fulfillment
  • emerging trends
  • industry 4.0
  • intelligent supply
  • operational excellence
  • synchronized planning
  • talent, leadership and culture.

Plus, during her keynote presentation, Katty Kay, lead anchor of BBC World News America and bestselling author, will share her unique worldview on some of the biggest challenges facing today’s supply chains.

Straightforward, linear supply chains are a thing of the past. In today’s global, complex, digital ecosystem, the only way to run a truly optimized and sustainable network is with strong connections. These connections take the form of integration across business operations; collaboration and information-sharing among partners; a clear understanding of how one decision can affect countless others; and the communication and synchronization of people, processes and data.

ASCM CONNECT Virtual is the premier event connecting you with the global supply chain community, best practices, new ways of thinking, and endless ways to advance your organization and career. Supply chain connects the world, and ASCM connects us — especially during difficult times. I encourage you to learn more and register today

About the Author

Abe Eshkenazi, CSCP, CPA, CAE CEO, ASCM

Abe Eshkenazi is chief executive officer of the Association for Supply Chain Management (ASCM), the largest organization for supply chain and the global pacesetter of organizational transformation, talent development and supply chain innovation. During his tenure, ASCM has significantly expanded its services to corporations, individuals and communities. Its revenue has more than doubled, and the association successfully completed three mergers in response to both heightened industry awareness and the vast and ongoing global impact driven by supply chains. Previously, Eshkenazi was the managing director of the Operations Consulting Group of American Express Tax and Business Services. He may be contacted through

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