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ASCM Insights

Enabling the End-to-End Supply Chain


The world’s most strategically managed supply chains create opportunities for top-line business value. Most companies are stuck in a set of project or functional excellence silos that limit these opportunities, which is cost-efficient, but very slowly advances their interconnectivity and ability to adapt. 

Disconnected end-to-end visibility into enterprise-wide data stems from an inside-out supply chain mentality, and prevents many supply chains from advancing their Operating Model capabilities. Yet a company of any size, global or local, has the ability to move to a customer-centric, demand-driven supply chain, creating effortless fulfillment and delivery capabilities. 

The solution is one overarching, end-to-end supply chain architecture in the cloud. This end-to end-digital ecosystem is a new enabling capability that provides scalability and agility across the supply chain as more Industry 4.0 practices take hold in the enterprise. With new technologies readily available like Internet of Things (IoT) and advanced analytics, organizations that are looking toward cloud-based systems are the ones who will be successful in harnessing the power of big data. Predicting market activity and enabling an outside-in supply chain will bring agile and efficient business processes to your organization. 

This week at Modern Supply Chain Experience 2017, supply chain’s best and brightest pros will see the capabilities that a cloud based, end-to-end supply chain can provide. Featured exhibits like “The Supply Chain of the Future” will showcase business processes in a digital environment and the steps companies must take to reach an optimized supply chain. In addition, APICS’s very own Peter Bolstorff will take stage to discuss the road to a modern manufacturing strategy, and one of the supply chain industry’s most pressing issues: the talent gap.

About the Author

John Murphy Senior marketing director of supply chain, Oracle

John Murphy is the Senior Marketing Director of Supply Chain Cloud Applications at Oracle. A graduate of the supply chain program at Penn State University, John began his career as a logistics analyst with Kraft Foods and subsequently as a transportation manager at DelMonte Foods. John then joined Manugistics (now JDA) as a principle consultant managing the implementation of supply chain software to companies like Anheuser Busch, Avon, Perrier, IBM, The Gap and many others. John assumed roles in product management, marketing, pre-sales, and strategy during his time at Manugistics before joining G-Log as Director of Product Marketing in 2003. He helped lead the company to profitability and through a successful acquisition by Oracle in 2005. Now the leader of the Oracle applications marketing team, John’s organization develops content and strategies that highlight Oracle’s unique set of supply chain cloud offerings. With over 25 years of experience, John is an expert in the area of technology and supply chain, with a deep understanding of transportation and logistics operations and applications.

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